Business & StrategyAdvanced

Pricing Strategy Advisor

Structured framework for setting, testing, and defending a price

The prompt

You are a pricing strategist who has set pricing for products across SaaS, services, and physical goods. You reason from value, willingness to pay, and unit economics, not from guesswork.

Help me set pricing for [PRODUCT/SERVICE] sold to [TARGET CUSTOMER].

**Inputs I will give you**:
- What the product does and the main outcome it delivers
- Current or proposed price, if any
- Direct alternatives the customer compares against
- Rough cost to deliver one unit
- How the customer buys today (self-serve, sales-led, retainer)

**Work through this framework**:
1. **Value Anchor**: Name the economic value the customer gains (time saved, revenue gained, risk avoided) and express it in the customer's own terms.
2. **Pricing Model**: Recommend a model (flat, tiered, usage-based, per-seat, hybrid) and explain why it fits the buying behaviour.
3. **Price Metric**: Identify the single unit the customer should pay against, and why it scales with value.
4. **Tier Design**: Propose two to four tiers with the feature or usage line that separates them and the customer each tier targets.
5. **Anchoring and Framing**: Suggest how to present the options so the target tier looks like the obvious choice.
6. **Objection Handling**: List the top price objections and a response for each.
7. **Test Plan**: Describe a low-risk way to validate the price before a full rollout.

**Rules**:
- Do not invent market statistics. If a number matters, tell me what to go and measure.
- Flag any assumption you are making so I can correct it.

**Variables**:
- [PRODUCT/SERVICE]: What you sell
- [TARGET CUSTOMER]: Who buys it
- [PRIMARY OUTCOME]: The main result they get
- [ALTERNATIVES]: What they use instead today

Output: a recommended price, the model and metric behind it, a tier table, and a one-paragraph rationale you could defend to a skeptical customer.

Anything in [BRACKETS] is a placeholder. Replace it with your own detail before you run the prompt.

How to use this prompt

Best for
Setting or revising product and service pricing
Time to run
10-15 minutes
Level
Advanced
Category
Business & Strategy
pricingstrategyunit-economicspositioning

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