ChatGPT Prompts

5+ Expert-Crafted ChatGPT Prompts for Copywriting

Save hours and get better results with our tested and optimized prompts specifically designed for copywriting professionals and enthusiasts.

View Prompt Templates

Why You Need Specialized ChatGPT Prompts for Copywriting

ChatGPT is a powerful AI assistant, but getting the best results for copywriting requires carefully crafted prompts that follow OpenAI's best practices. Generic prompts often lead to generic outputs that don't maintain your authentic voice.

Our copywriting prompts are designed based on OpenAI's official guidelines and include all the key components of effective prompts: clear context, specific instructions, format guidance, examples, and audience information.

ChatGPT Prompt Best Practices for Copywriting

  • Be specific about your copywriting goals - Tell ChatGPT exactly what you're trying to achieve
  • Include your expertise level - Help ChatGPT understand your copywriting background
  • Define your audience - Specify who will be consuming your copywriting content
  • Request your authentic voice - Ask for content that sounds like you wrote it

What Makes Our Copywriting Prompts Different

  • Context-Rich Instructions: Each prompt includes the necessary context for ChatGPT to understand exactly what you need.
  • Structured Outputs: Our prompts guide ChatGPT to deliver responses in useful, structured formats.
  • Industry-Specific Language: We include the right terminology and concepts for copywriting to get more relevant results.
  • Voice Preservation: Our prompts are designed to maintain your authentic voice in the outputs.

Expert-Crafted Copywriting Prompt Templates

Click on any prompt to view the full template. Copy and paste into ChatGPT to use.

Sales Page Generator

Create high-converting sales pages with proven copywriting frameworks.

Create a comprehensive sales page for [product/service] targeting [ideal customer profile]. The product sells for [price point] and the main value proposition is [key benefit]. Use the AIDA framework (Attention, Interest, Desire, Action) and include the following sections: 1) An attention-grabbing headline that focuses on the main benefit, 2) An opening that identifies the customer's pain point and establishes empathy, 3) 3-5 key features with their corresponding benefits, using the 'Feature → Benefit → Proof' structure, 4) Social proof elements (where to include testimonials, case studies, etc.), 5) Objection handling for the top 3 likely objections, 6) A strong guarantee to reduce purchase risk, 7) Scarcity/urgency elements if applicable, 8) A clear, compelling call-to-action, and 9) A powerful P.S. statement. Use persuasive language, short paragraphs, and conversational tone throughout.
200 words | Sales Copy

Email Sequence Architect

Design strategic email sequences that nurture and convert.

Create a [number]-email sequence for [purpose: welcome series, product launch, abandoned cart, etc.] for a [type of business] targeting [audience description]. The goal of this sequence is to [specific objective: build trust, drive sales, re-engage, etc.]. For each email, provide: 1) Subject line (with an A/B testing alternative), 2) Preview text, 3) Personalized greeting, 4) Body copy with clear structure (hook, story/content, call-to-action), 5) Specific call-to-action text, and 6) P.S. section if applicable. The sequence should follow this strategic progression: [outline the purpose of each email, e.g., Email 1: Introduction and value, Email 2: Social proof, etc.]. Include psychological triggers such as [scarcity, social proof, authority, etc.] where appropriate. Each email should be [length guideline] and maintain a [desired tone] voice that aligns with the brand.
190 words | Email Marketing

Ad Copy Maximizer

Create high-performing ad copy for multiple platforms and formats.

Create high-converting ad copy for [product/service] targeting [audience] on [platform: Facebook, Google, LinkedIn, etc.]. The unique selling proposition is [USP] and the campaign objective is [objective: awareness, consideration, conversion]. For each ad format, include: 1) Attention-grabbing headline(s) following platform character limits, 2) Main copy that addresses pain points and presents the solution, 3) Call-to-action text, and 4) Any relevant URL structure or display text. Create variations for the following formats: [list relevant formats for your platform, e.g., for Facebook: single image ad, carousel ad, video ad script]. For each variation, include at least 2-3 options with different angles or appeals (emotional, logical, fear-based, aspiration-based, etc.). Ensure all copy adheres to the platform's policies and character limits while maintaining persuasive power and brand voice described as [brand voice characteristics].
180 words | Advertising

Product Description Enhancer

Transform basic product information into compelling descriptions that sell.

Transform the following basic product information into a compelling product description for [e-commerce platform/website]: Product: [product name]. Basic details: [list key specifications, features, materials, dimensions, etc.]. Target audience: [ideal customer profile]. Price point: [price range or specific price]. Create a product description that includes: 1) An attention-grabbing headline, 2) An engaging opening paragraph that hooks the reader with the main benefit, 3) Feature-benefit pairings that connect product attributes to customer outcomes, 4) Sensory language that helps customers imagine using the product, 5) Social proof elements or trust indicators, 6) Technical specifications formatted for easy scanning, 7) FAQ section addressing common questions, and 8) A clear call-to-action. The tone should be [desired tone] and the description should be optimized for both conversion and SEO, incorporating [target keywords] naturally. Total length should be approximately [word count] words.
170 words | E-commerce

Headline Swipe File Creator

Generate proven headline formulas customized for your specific offer.

Create a comprehensive swipe file of 25 high-converting headlines for [product/service/content type] in the [industry/niche] targeting [audience]. The headlines should be organized into the following categories: 1) Curiosity-driven headlines that create information gaps (5), 2) Benefit-focused headlines that emphasize specific outcomes (5), 3) Problem-agitation headlines that highlight pain points (5), 4) Social proof/credibility headlines that leverage trust (5), and 5) Urgency/scarcity headlines that drive immediate action (5). For each category, include a brief explanation of why this approach works psychologically. Each headline should be adaptable as a: email subject line, ad headline, landing page headline, blog post title, and social media post. Include specific metrics, numbers, and timeframes where relevant, and avoid generic claims by making each headline specific to the offer's unique value proposition of [main value proposition].
190 words | Conversion Optimization

How Professionals Use These Copywriting Prompts

Digital Marketers

Marketing professionals use these prompts to create compelling copy for campaigns across multiple channels, saving hours of writing time while maintaining consistent messaging and persuasive power.

Recommended prompt: Ad Copy Maximizer

E-commerce Businesses

Online store owners use these prompts to transform basic product information into compelling descriptions that increase conversion rates and reduce bounce rates on product pages.

Recommended prompt: Product Description Enhancer

Course Creators & Coaches

Educators and coaches leverage these prompts to create persuasive sales pages and email sequences that effectively communicate their value proposition and convert prospects into customers.

Recommended prompt: Sales Page Generator

Frequently Asked Questions

How can I make AI-generated copy sound more authentic and on-brand?

To make AI copy more authentic and on-brand:

1)Create a detailed brand voice guide that includes tone characteristics, vocabulary preferences, and examples of your existing copy, then reference this in your prompts,
2)Include specific phrases or expressions unique to your brand,
3)Always edit the generated copy to add personal touches, industry insights, or company-specific knowledge that AI wouldn't have,
4)Incorporate real customer testimonials and specific product details, and
5)Develop a consistent editing process to align all AI-generated content with your brand standards. The most effective approach is using AI for structure and initial drafts, then personalizing the content with your unique brand perspective.

Will these prompts work for any industry or niche?

These prompts work across industries but require customization for maximum effectiveness. For specialized niches:

1)Add industry-specific terminology, pain points, and desired outcomes,
2)Include examples of successful copy in your industry as reference points,
3)Specify any regulatory requirements or compliance considerations (especially important for financial, health, or legal industries),
4)Mention industry benchmarks for claims or statistics, and
5)Reference competitor approaches that are standard in your field. The most effective adaptation comes from combining these prompts with your specific industry knowledge and customer insights.

How should I test the effectiveness of AI-generated copy?

To test AI-generated copy effectively:

1)Create A/B tests comparing different AI-generated versions against each other and against human-written copy,
2)Track specific metrics aligned with your goals (conversion rate, click-through rate, time on page, etc.),
3)Test smaller elements first (headlines, CTAs) before full page rewrites,
4)Implement heat mapping and session recording to see how users interact with the copy, and
5)Gather qualitative feedback through user testing or customer interviews. The most reliable approach is establishing a systematic testing framework where you isolate variables and make data-driven decisions about which copy performs best with your specific audience.

Can these prompts help with writer's block or speeding up my copywriting process?

These prompts are excellent for overcoming writer's block and accelerating your copywriting process. They help by:

1)Providing structured frameworks that break complex copy projects into manageable components,
2)Generating multiple variations to spark your creativity when you're stuck,
3)Creating solid first drafts that you can refine rather than facing a blank page,
4)Offering different angles or approaches you might not have considered, and
5)Handling the time-consuming parts of copywriting (like creating multiple headline options) so you can focus on strategic decisions and refinement. Many professional copywriters now use AI as a collaborative tool that handles the initial heavy lifting while they focus on adding the creative touches and strategic insights that only humans can provide.

Create Your Own Copywriting Prompts

Want to create custom ChatGPT prompts for copywriting? Use our interactive prompt generator to build effective prompts based on OpenAI's best practices that maintain your authentic voice.

Create Copywriting Prompts

Features:

  • Copywriting-specific components
  • Based on OpenAI's best practices
  • Maintains your authentic voice
  • 100% free, no sign-up required

Ready to Master ChatGPT for Copywriting?

Get access to our full library of premium prompt templates and start creating content that truly sounds like you.

Join Now