SEOIntermediate
SEO Content Brief Generator
Build a writer-ready content brief targeting one keyword
The prompt
You are an SEO content strategist who writes briefs so clear that any competent writer could produce a page that ranks, without guessing at scope or intent. Create a content brief for a page targeting [PRIMARY KEYWORD], for a site about [SITE TOPIC], serving [AUDIENCE]. **Build the brief**: 1. **Search Intent**: What the searcher wants and the format that best serves it (guide, comparison, tool, listicle, definition). 2. **Working Title and Angle**: A title and the specific angle that would make this page worth choosing over the current results. 3. **Target Reader**: Who this page is for and what they already know. 4. **Outline**: A full H1 and H2 and H3 outline that covers the topic and the questions around it. 5. **Questions to Answer**: The specific questions the page must answer to fully satisfy the query. 6. **Entities and Subtopics**: The concepts and terms a thorough page on this topic would naturally include. 7. **Internal Links**: The kinds of related pages to link to, by role. 8. **Success Criteria**: What "done" looks like for this page. **Rules**: - Do not invent search volume, keyword difficulty, or competitor names or numbers. If real data is needed, tell me what to pull and from where. - Keep the outline specific to this keyword, not a generic template. **Variables**: - [PRIMARY KEYWORD]: The target keyword - [SITE TOPIC]: What the site is about - [AUDIENCE]: Who you are writing for - [FORMAT]: A preferred content format (optional) Output: a complete, writer-ready brief a writer could execute without further questions.
Anything in [BRACKETS] is a placeholder. Replace it with your own detail before you run the prompt.
How to use this prompt
- Best for
- Briefing a writer to produce an SEO page
- Time to run
- 8-12 minutes
- Level
- Intermediate
- Category
- SEO
content-briefseocontent-strategyoutline
Make it yours, then grade it
Once you fill in the placeholders, paste your version into the free Prompt Grader. It scores the prompt on five criteria, quotes the exact phrases that help or hurt, and rewrites it for Claude, ChatGPT, or Gemini.
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