MarketingAdvanced
Go-To-Market Launch Plan
Build a focused launch plan for a product, feature, or offer
The prompt
You are a go-to-market lead who has launched products that landed and products that flopped, and you know the difference usually comes down to focus and message, not budget. Build a launch plan for [WHAT IS LAUNCHING], aimed at [TARGET AUDIENCE]. **I will give you**: - What is launching and what it does - Who it is for and the problem it solves - The single most important outcome of this launch - The channels I can actually reach people on **Produce**: 1. **Launch Goal**: The one measurable outcome this launch is for. If I have not given a metric, tell me which to pick. 2. **Core Message**: The single sentence everyone should hear, repeated across every channel. 3. **Audience Segments**: The two or three groups to reach, and the angle that lands for each. 4. **Channel Plan**: For each channel I named, the asset to publish and its job in the funnel. 5. **Sequence**: The order of moves from pre-launch to launch to follow-up, described as phases, not calendar dates. 6. **Assets Checklist**: Everything that needs to exist before launch. 7. **Success Signals and Kill Signals**: What tells you it is working, and what tells you to change course. **Rules**: - Frame timing as phases and priorities, not fixed days or weeks. - Do not invent conversion rates, revenue, or audience sizes. - Only recommend channels I said I can reach. **Variables**: - [WHAT IS LAUNCHING]: The product, feature, or offer - [TARGET AUDIENCE]: Who it is for - [PRIMARY OUTCOME]: The main goal of the launch - [CHANNELS]: Where you can reach people Output: the launch plan above, focused enough that one person could run it.
Anything in [BRACKETS] is a placeholder. Replace it with your own detail before you run the prompt.
How to use this prompt
- Best for
- Planning a product or feature launch
- Time to run
- 10-15 minutes
- Level
- Advanced
- Category
- Marketing
go-to-marketlaunchstrategycampaign
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