Prompt Engineering

Prompt Examples: Before & After

Each example shows a real weak prompt, an improved version with specific changes explained, and the difference in output. Copy any improved prompt and use it immediately.

11 examplesΒ·11 categoriesΒ·All prompts free to copy
Advertising

How to Prompt AI for Ad Copy That Converts

AI ad copy without constraints reads like a brochure. The technique that changes this is forcing the AI to commit to a single emotional driver β€” not a list of benefits.

Single Emotional Driver + Platform-Specific ConstraintsSee example β†’
Content Creation

How to Write a Better Prompt for Blog Post Introductions

The difference between a generic AI-written intro and one that hooks real readers isn't the model β€” it's the prompt. Here's exactly what to change.

Role Prompting + Structural ConstraintsSee example β†’
Ideation

How to Prompt AI for Ideas That Aren't Obvious

Asking AI to brainstorm without constraints produces a list of the most expected ideas about the topic. Here's the counter-intuitive technique: add more constraints, not fewer, to force genuine creativity.

Constraint-Forced Creativity + Perspective ShiftingSee example β†’
Development

How to Prompt AI to Explain Code at the Right Level

AI explains code at whatever level it guesses you need. If you don't tell it who the explanation is for, it defaults to a middle ground that satisfies nobody β€” too detailed for a manager, too shallow for a senior engineer.

Audience Calibration + Output Format SpecificationSee example β†’
Sales

How to Prompt AI for Cold Sales Emails That Get Replies

AI-generated cold emails are easy to spot and easy to delete. The fix is a prompt that gives the model a real recipient, a real pain point, and a specific ask β€” not a generic company pitch.

Persona Specificity + Pain-First StructureSee example β†’
Communication

How to Prompt AI for Feedback That's Honest Without Being Harsh

AI feedback without guidance defaults to over-softened language that obscures the actual problem. The goal isn't kindness at the expense of clarity β€” it's both at once.

SBI Framework + Calibrated DirectnessSee example β†’
Customer Service

How to Prompt AI for Customer Support Replies That Actually Help

AI customer support replies without a strong prompt default to hollow apologies. The customer doesn't feel heard, and nothing gets resolved. Here's the prompt structure that changes that.

Tone Calibration + Policy Grounding + De-escalation StructureSee example β†’
Email Marketing

How to Prompt AI for Better Email Subject Lines

Subject lines written by AI without clear constraints tend to be safe, generic, and low-performing. One prompt change can turn 'here are some subject lines' into 5 testable variants with distinct angles.

Goal Specification + Constraints + VariantsSee example β†’
E-commerce

How to Prompt AI for Product Descriptions That Convert

Most AI-generated product descriptions list features. Descriptions that convert sell outcomes. One prompt reframe changes everything.

Buyer Psychology + Feature-to-Benefit TranslationSee example β†’
SEO

How to Prompt AI for Meta Descriptions That Get Clicked

Meta descriptions don't affect rankings directly, but they control whether someone clicks your result or the one below it. Here's the prompt structure that produces click-worthy, search-optimised descriptions.

Hard Constraints + Click PsychologySee example β†’
Social Media

How to Prompt AI for Better LinkedIn Posts

Generic LinkedIn posts get ignored. The prompt is almost always the problem β€” not the AI. Here's the specific change that turns AI-written LinkedIn content from forgettable to shareable.

Platform Context + Hook Formula + Audience MirrorSee example β†’

From Examples to Working Agents

Once your prompts are sharp, the next upgrade is pairing them with Claude Code β€” where the same prompts drive file edits, test runs, and multi-step agents on your own codebase.

Read the Claude Code guide