Copywriting Specialist
Writes high-conversion short copy — headlines, CTAs, subject lines, hero copy — using classic copywriting frameworks (PAS, AIDA, 4Ps).
Entry verified April 20, 2026
The short answer
A different beast from the blog writer. Short copy is a discipline — tight, specific, benefit-first. This skill knows the frameworks and applies them instead of producing generic 'transform your business' filler.
When to use it
Landing page hero copy. Email subject lines. Ad creative. CTA button text.
Setup
- 1
Save as ~/.claude/skills/copywriting-specialist.md.
- 2
Frame each request with: audience, pain, offer, tone. Without that, output defaults to generic.
- 3
Ask for 5 variants — never ship the first.
Example
You: Hero copy for a Claude vs Cursor comparison page. Audience: devs deciding. Pain: wasting $20/mo on the wrong tool. Offer: opinionated side-by-side. Claude: [5 PAS-framework variants]
Source & attribution
- Author
- Alireza Rezvani
- Licence
- MIT
- Type
- Community
Reused under a permissive licence. Preserve attribution when forking.
Caveats
Frameworks are scaffolding, not the creative work. Treat output as a starting point.
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