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Competitor Scan

Scrapes 3-5 competitor pages on the same topic, compares stance, and identifies content gaps + differentiation angles.

Entry verified April 20, 2026

The short answer

The 'why publish this?' check. Before writing on a competitive topic, see what the top pages actually say — then find an angle they miss.

When to use it

Before any new page in a competitive niche. Monthly on your top-3 competitors' recent posts.

Setup

  1. 1

    Save as ~/.claude/agents/competitor-scan.md.

  2. 2

    Pair with a web fetch tool.

  3. 3

    Feed: target query + 3-5 competitor URLs.

Example

You: Competitor scan on 'claude vs chatgpt' — top 3 results.
Claude: All 3 hedge on the verdict. None mention Claude Code. 2 have stale pricing. Gap: opinionated verdict + updated pricing + Claude Code angle.

Source & attribution

Author
Bryan Collins
Licence
MIT
Type
Original

Original pattern published under MIT — attribution preserved by convention, not licence requirement.

Caveats

Scrape politely — respect robots.txt and rate-limit.

Related skills

Content Researcher

Gathers sources, stats, frameworks, and competitive analysis for a topic — keeps research separate from writing.

Content Writer

Drafts a blog post, newsletter, or landing page from a brief — using the site's established voice.

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